Draft.

This is the first section of our draft video, the poor quality and extremely short length are due to weather conditions, unavailable characters, the schools technology, our lack of panning and lack of space on my area.

Our next draft and final video will be alot different to this, however hopefully you can get the general idea of where it will be located the style of filming we would like to use and effects. 

We were unable to use Abbies Mac to edit and cut all footage as there were difficulties with the schools camera we used and its compatibility with the laptop. We then struggled with finding enough space on both mine and Abbies ares resulting in the video not rendering properly. However, now we have had a practise as overcoming these issues we will be able to complete a finished, much better quality video which contains all characters, the correct weather conditions and all footage.

Filming Progress File.

         Our filming schedule has not gone to plan to date, as our location is entirely outside we have had to compramise on weather conditions and lighting. Ideally we would have preferred clear sky ans low sunlight at dusk. Also our choice of characters have become extremely hard to gather together either singularly or together, this is due to previous work commitments and Grace being ill and having numerous hospital and doctor appointments. With all of these factors combined we have fallen behind with our schedule and have alot of gaps in our draft. For our final one I think we will refilm the majority of the video to get our ideal location, lighting and characters.

DIGIPACK DRAFT

Magazine Ad Draft.

Digipak Draft

DRAFT AD.

I need to align the text to ensure precision. The colour pallette isn't ideal for what I wanted, and I think that the editing could be alot better. However, this is a general idea of what I want to create for my ad.

MOCK UP AD.

      Below I have created a mock up of an idea of the style of magazine advert I would like to make. I took just one picture due to having little timing of  the male band member (Pat) wearing a paper bag covering his head. This links to the disjuncture used in the music video as some or one of the characters will be wearing paper bag masks.
I think covering the face adds an element of mystery, intriguing the reader/listener as they don't know who is the creator behind the music.
To create the mock up, I edited the photo to look authentic, altering the contrast, colour, sharpness and other elements on photoshop. I then used the same font and colour of text used on the mockup album covers to link everything together.

Original photograph below.

Magazine Ad Analysis 3

Lastly I have chosen an advert for the Friendly Fires first album. We can once again see the image has been incorporated from the cd front album artwork and this appears to be a convention which many artists/bands choose to follow. The colour scheme has once again been kept fairly monotone minus the image which is a montage of many piece and colours incorporated into one. The title is once again consisting of the band/album name and revealing the identity of the band at first glance of the poster. The 'skinny' simplistic and spacious font which we see on the advert works will in relation to the image as they contrast each other due to the busy nature of the picture and the minimal effort of the font. 

The 'astro' effect that we see on the poster gives it a slightly 'starry' and mysterious feel emphasis the type of music we may expect within the album.  Giving clues through conventions on the poster is something that I am font of. For example using a contrasting dark background to the busy colourful images hints at the fact that we may expect to find some variety inside the album from the band. 

The overall persona that the advert gives out is quite inviting and something that we want to dig deeper into. I like the simplicity of this advert and the main image taking control of the piece. 

Magazine Ad Analysis 2

Although Enter Shikari is moving slightly further away from our selected choice of genre due to the simplicity of this advert, I have chosen it as one of my three to analyse. This advert is an exact copy of the Common Dreads album art work with a few additional features which make the piece work well. Once again the font is positioned either side of the images, located at the top and bottom sectors of the advert. The recognisable trademark font that Enter Shikari make use of throughout their promotion features on the top of the advert. This is once again making the band themselves immediately identifiable. This seems to be a common convention of the magazine adverts. Although I will be using a much more simplistic font on my own piece, the font itself is very busy and has a slightly 'artistic' feel this is then levelled out but the non cluttered and minimalistic overall appearance of the ad. 

The green and red colour scheme is not something we would usually expect to find. Although, this works well as the colours have been used very subtly which once again keeps the piece looking simple but effective. In addition the 'cracked' 'worn' effect that we can see on the background behind the image creates the idea of the music being 'broken' or slightly 'dirty' and this is something that Enter Shikari have been said to describe their music as before. 

Underneath the image, the date has been subtly added in a scroll like font. By just using the numbers, it emphasise the importance of the date itself. The numbers give a dramatic emphasis on the piece as if it is a date to remember, even though  the font itself contacts this and is not something that particularly calls out on the page. 

Lastly, something that I think is great and works very well is the small footed 'slogan' that they have added to the bottom of the advert which creates the idea of a 'finishing touch'. By adding the bands slogan, which are also song lyrics 'The Lions Are At The Door' makes the ad even more personal to the band, and also to the audience as only Shikari fans would understand this. I like the idea of adding a personal touch to the advert, such as a slogan or maybe a band logo/image that they often use as a trademark. 

MAGAZINE AD. ANALYSIS 3

The Stone Roses Magazine Advert.

This advert is alot different from the previous two I have analysised. The first and most obvious variation is the layout and font styles. The title is positioned in the centre of the page, and is incorperated into the image. The mixture of font and the photograph of the orange slice works well linking the image to the title, using an orange creates an element of disjuncture, showing no obvious links between orange and content of the album. I really like the concept of using an object inplace of a letter, other example fo this could be an eyeball as an 'o', or other roudn object or tree in place of an 'l' etc. These two examples are more suited to the electronic genre we have picked. The red white and blue baint stripes towards the left side of the page tie in the red, white and blue font colours used at the bottom, ensuring that the colours are used in two seperate areas makes the advert work as a whole linking all elements together. The white 'paint' bubble creates a blank section is which text can be writen clearly, using this shape as a text box works well in this advert as is the paint splattered background links to the text box shape again tying all elements together.

The fonts used throughout are clear and simple a contrast to the busy image and backdrop. Ensuring the font is kept simple is vital for the reader to be able to take note of the information given to them on the page. I will ensure that on my advert all information is clear, consise and easy to read. On the above page the date of release isn't written in number format but written as 'OUT NOW', I think this text could be a little bigger as it's not that noticeable for the reader. By using the logos of the sites the album is available on shows the authenticity of the release and shows where the reader can go to to purchase it.

In my personal opinion there is a little too much text on this page, slightly cluttering the advert. The repetition of 'Re;' is keeps a motif going across the page, causing the words to stay in the mind of the reader. I like the idea of including authentic logos of where the  album is available, however I feel the text box is a little excessive. In this case as the band is so well known people would take the time read the information given, but in the case of the band that we are creating, it would be not very well known so people would glance at the page and take in quick bursts of information, for example band name, album title and release date.

I prefer an album cover that uses an actual photograph, however this effect works well for the band shown. The paint, badges and orange show elements of disjuncture which work well with the genre of the band. Using the badges to contain quotes from magazines such as 'Q' link together the image and album. I think this is a good technique to use as it incorporates all parts of the advert, keeping the quotes subtle also makes the band not seem 'big headed' as they are shouting about their achievments.

Magazine Ad Analysis

After taking a long while to come across  suitable magazine adverts that have a slight connection with the style that I would like to incorporate I have chosen to analysis one of The Horrors early album magazine advertisements. Taking a glance at the layout of the piece, this is something that I would like to follow the style of closely. I am fond of the large text identifying and revealing the band name and clearly stating the name of the album which is a convention I feel needs to be delivered to the audience clearly as this is what the over piece is advertising to the audience. 

I think the concept of the image overtaking the majority of the page works well. Using the same image that was used as the album art work for the digipack is something that is very common throughout magazine adverts. This is something that I will be mimicking when creating my own magazine advert. I believe this makes the process of the advertising continuous and keeps the design of the overall package looking slick. The simple monotone colour scheme suits the genre of band which continues the gloomy, dark image they already deliver to their audience. The once again very basic writing that is used to publish the release date of the album just sits well acting as a caption for the image. The font is still fairly large but smaller than the header font which stands in place as a 'title' for the advert. The highlighting in the middle of the image lights up the poster on a whole which is a contrasting idea to the dark colours the advert revolves around. 

Overall I thoroughly enjoy the over all persona this advert gives out and feel it works well in relation to the band and the genre itself and advertises the music correctly in relation to the genre itself. 

MAGAZINE AD. ANALYSIS 2

FOALS Magazine Analysis

 This magazine advert is for the release of Foals Total Life Forever album. Using Gold lettering as apposed to their regular white text implies a a special edition album release. This would be correct as it's a Limited Edition Box set. Again the font positioning is at the top and bottom sections, I positioning I would ideally like to use, allowing for the middle section to be used for the main image. The sizing of the lettering works well gradually shrinking, allowing for more text to be added. The lines added keep the advert neat and organised, similar to the 'Florence and the Machine' ad, in my opinion a simple advert is much more effective. The use of a release date written in number format creates a more dramatic vibe to the advert. This feel creates a hype around the release of the album, getting more interest resulting in a higher download number. The font used is a trademark of the bands title, having always been used in their albums, posters and adverts. This allows fans to immedietly recognise which band is being advertised, as they would recognise their trademark font.

 The main image is an underwater photograph, highly detailed yet no obvious link to the band. This disjuncture does suit their genre as they have a dreamy, unique sound a disjuncture I would like to recreate on my ad. The detailing in the picture is alot higher than I would like to include as I think it could easily become 'cluttered'. Also it's a landscape shot, I would like to use a blank background and use one or both of the band members. Using this dark mise en scene allows for the text to standout, using a dark colour pallette works well keeping it simple and effective. The image used shows inspiration from the famous 'Nivarna' cover of the underwater baby and dollar bill. i think taking inspiration from other album covers works well as it allows recognistion from people who are perhaps not fans or not heard of our band 'PASSONFONTAINE'. I would liek to take inspiration from the vampire weekend album covers, the covers are simple but show real photographs, an element I would like to use.  

MAGAZINE AD. ANALYSIS

Florence & the Machine - LUNGS

It was difficult to find any magazine adverts to analyise online, therefore the advert above may not be to the exact style and genre of the one I would like to create. The font and text positioning is however, the position I would use, the band name at the top and other information in the lower third works well as it allows a large portion of the page to be spcifically for the image. Using a white font is also a factor I would like to include, I think it contrasts well against the dark backdrop. I think the concept of using a numbver date works really well, it gives a dramatic effect to the advert, as if it is a major event. Using simplictic language, with minimal writing keeps the page organised an un-cluttered, a factor with I think is very important. It's easy to read and the viewer can get the information easily and quickly.

The main image of Florence Welsh works well and suits the genre and content of songs on the album, her pose is natural and having her not looking at the camera works well as the photograph does not look forced. The real lungs placed over her torso represent not only the actual name of the album, but the dark side of her lyrics. The colour scheme used works well, the colours are muted, with black being the main tone used, this ensures the text is very visible and the highlights in the photograph stand out making the image look clear. The floaty dress and roses in the background, create a binary opposite to the raw lungs in the centre, showing both sides to the content of her songs.

ALBUM ANALYSIS

Album analysis

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Mock Ups

The first mock up which I have created consists of an image of Crystal Castles which I have then edited and added text in an attempt to create something which looks like album artwork. As my band does consist of a female and male due I feel that using an image such as this means that it will be highly inspirational. The use of the masks is something that I am very keen on also. In this mock up I have made use of the whole image across the layout of the artwork itself. If I was to do this, I would like to use a similar idea which would be capturing the two artists in a completely random location. On  this particular cover I have incorporated the band and album name into the picture very subtle, such like it has always been there. If I was develop this idea further for my final digipack, this is a convention I would like to follow. 

Secondly, I have created a quick mock up taking inspiration from albums such as James Blakes and The Horrors. This mean taking an image and adding a blur motion to create the effect shown above. On this particular image I have used an image which was taken of the two artists last year. So this gave me a good idea of how the two may look together in a photo such as the one above. I think the effect itself on a photo like this fits into the electronic genre well. As we expect the genre to usually be upbeat featuring 'jumpy' elements, a cover such as this reflects the elements of the electronic genre. E.g. Speed. In this mock up I have used a simplistic, legible font which has then allowed me to use a fairly small size. The reason I feel this works well with the image is because the two simplistic elements compliment each other resulting in a minimal abstract piece and overall making the piece aesthetically pleasing to look at due to the so little going on. I like the idea of differentiating the name of the album from the band name like I have above. The black panel behind 'Wildfire' allows the piece to have a slightly eye catching nature even though the writing itself is very small. I feel that this mock up is one that I would like to develop further when creating my final piece. 

Lastly I have taken inspiration from one of my album analysis' 'The Kills'- 'No Wow'. Even though No Wow did work perfectly for the genre of indie/rock I feel by making the image much more abstract and mysterious I have been able to incorporate elements of electronica into the piece and also create a sense of continuity still with the idea of missing identification taking place. I have once again used the image of my two artists which was previously taken by Julia last year. Like before, I have made use of the motion blur effect but very much like on the kills album, split the image into two to then create single identities for each artist within the duo. For this particular piece I have also changed the image into black and white and I felt it was much more realistic than in colour seeing as it had to sit upon a background. After changing the colourings of the image itself this made it an easy decision to decide what colour the text needed to be. To show a sense of continuity and profession I have added a simplistic white block text which is once again easily legible and ensures there isn't too much going on as the accompanying image is fairly busy in the nature that it appears to be moving. I do like this cover, although I feel that on my final, I will want to include a touch of colour to the piece, so if I wanted to develop this, it may mean testing new colour schemes. 

MOCK UPS

Above is a mock i've created using photoshop. The image was sourced from the internet and I have edited it further. Colour wise I think the vibrancy and high contrast works well, creating an almost psychedelic feel to the image, this would represent the genre well. The content of image also links to our music video storyline, the characters will be wearing masks/ headresses similar to the paper bags used in this photo. The font positioning and style are similar to that of the 'Foals' albums. I prefer white fonts as they are easy to see and read against the coloured background. To create a more personalized lettering style I have used a space between each letter, I feel that this works well, giving the cover a finishing touch.  The cover below is basically the same however I have edited a different photograph.                                                                      

 The covers below are create using the same concept, however I have altered the lettering position. I like this font position equally as I think it creates a formality to the cover. The font position I choose to use will depend solely on the image contents layout. This photograph below's colours have been altered to look as if they're unattural, I'm fond of this style as it would suit the genre and overall image of the band. Both images are grainy, creating an almost vintage look, this combined with either the masks or vibrant colour or both combined will create a binary opposit of vintage and modern.

Ideas- Album Cover

Just to get an idea of what I may want my album cover to look like, I have very quickly created a few mock ups in Photoshop using photos from the internet and adding the band name in an attempt to create something similar to album artwork. 

I firstly create a quick mock up taking inspiration from albums such as James Blakes and The Horrors. This mean taking an image and adding a blur motion to create the effect shown above. This is something I am very fond on and will consider once editing my own photos. I have kept the writing on the cover to a minimal, just exposing the band name, this font was just something to play around with, therefore fonts are something I am going to consider depending on how 'busy' my image is.

Secondly, I have taken an image which contains masks. As we are making good use of masks throughout our music videos, this is something I will definitely be considering when creating my own digipack. Additionally, there is a slightly different effect of blur motion used on the image to create a completely different effect to the one above. I like the idea of incorporating the masks and blur motion into one image but this is something I will have to test after taking my own photos. Even though I have only used a very simplistic font, which acts as a caption for the image, when accompanying an image as busy as this, I believe it works fairly well.  

Album Artwork Analysis- THE KILLS

The is the album artwork for The Kills second album which was titled 'No Wow'. I believe the main reason this artwork has drawn to my attention is as a result of the clear three section blocking that appears in addition to the arty images that give the cover its over all 'gloomy' feel. To begin with, the two images itself are somewhat opposite but still similar in very many ways. Both images contain the idea of the two artists hiding themselves from the camera but in what could be said as opposite ways. For example, the female artist has covered her top half whilst the male only revealing his eyes. When the two images are looked at together we still get the feel of a complete face looking towards us due to this. Even though the image has most definitely been captured in the same location, the split don the middle of the picture resulting in the creation of two separate images is something I really enjoy. I feel that this contributes to the cover looking sharp and edgy. The editing of the images themselves create the covers overall 'murky' and slightly glum feel. As the genre of the band are in fact indie/rock, we would stereotypically expect the band to deliver us something on the darker side of creation. Although, as the images are an 'off white' colour, this is a complete contrast to the black background and shadows in the images themselves. By doing this, the album still catches the eye. 

The bold, but slightly edgy font used for the band name ties in well with the 'worn' effect that we see going on in the images. Due to the off white colours in the images, this gives us the impression that the photos have been taken a long period of time ago. By incorporating this colour into the title, we once again gain that sense of continuity taking place in the vibe that the band have attempted to create through the artwork. The name of the band being overhead the two images is a clear sense of identification. This is simplistic, but something that I am very keen on. Additionally, after finally noticing the name of the album itself, this is my favourite element of the piece. By casually incorporating the album name into the idea of the images, it is there, but very subtle, and this is something I prefer if the album name does feature on the art. The hand written font used on what appears to be a piece of paper once again influences the casual nature of the images. 

Overall, I find this album cover very inspirational, as once again we have the idea of missing identities but in this piece, it is much more subtle and this may be something I consider when creating my own digipack. 

Album Artwork Analysis- CRYSTAL CASTLES

This is the first album that the electronica duo 'Crystal Castles' released. Above is an image of the album artwork itself. The presenting image itself could be described as having a somewhat 'lifeless' nature as a result of the expressionless body language and non existent facial elements. Taking a glance at the image it looks slightly bland but once each segment of the image is taken into more detail we can understand that the photo itself has more of an explanation to it than many would first believe. The main image at a close glance can be recognised as three separate images incorporated into each other which has therefore resulted in the effect we could call 'playing with the eyes', and this is something that links in superbly with their music genre. The bouncy, electronic sound that the band create is also sometimes a question to the ears and this has therefore taken place and been continued into the album artwork. 

The two band members featured in the image have mimicked one another in their expression which shows the similarity between the two and links them both together but this could also be contrasted by the simple fact that they are gender opposites and the male artist is a clearly a fraction larger than Alice Glass. By doing this, the cover has ensured that there isn't too much going on on top of the background image which carries an interesting pattern in itself. The two stood in a mid shot looking fairly lifeless is something that has come together to work well. The reason that I feel this image has work is due to the stereotype of electronica being 'hidden'. As many electronic artist/dj's have been known to hide their identity as a part of their image, the duo have sustained this role, but added their own twist through body language rather than being masked or completely hidden. 

The colours used have been kept fairly monotone and dark. I believe this is once again upholding the image of electronica which is often a use of dark colours. For example in contrast, on the front of a Pop album cover, colours such as pinks and oranges may be expected. The general layout of the art has been kept minimalistic. The typical title of the band/album is central at the top of the piece is very ordinary which is contrasted well by the odd persona of the photo and therefore this is a great mix. The doubling affect that the title itself holds adds a sense of continuity through the cover as we see a mimic taking place from the artists as well as the background being taken and use several times to create the one piece. 

To conclude, I again feel that this cover works well in its own genre. The idea of a effortless and minimal edited image that does in fact speak a lot is something that I am keen on. Something I probably wouldn't follow the convention of is the title. When creating my own album artwork I hope to make the image the main focus of the page whilst the title itself is something that does not feature largely. 

Album Artwork Analysis- THE HORRORS

This album 'Primary Colours' which was released by The Horrors earlier this year has artwork that I am hugely fond of. The distorted, unfocused, 'firey' snap that features on the cover influences and mysterious and slightly 'murky' feel to the band and the secrets behind the album itself. Taking the band name itself into context; 'The Horrors' immediately connotes something quite scary or what we would to consider to be unpleasant. Linking this theory into the image itself, the dark and slightly 'ghost like' and abstract vibe is something that is easily traceable throughout the photo, underneath the first glance of what we appear to be simplicity. 

The layout of the album art cover is minimal which is another aspect of the piece I am particularly fond of. As the name of the album let a lone the artist isn't displayed, this once again creates the idea of mystery which when incorporating all the factors together, seems to be creating a sense of continuity. Another feature we could compare this to is the band themselves, due to their lyrical genre fitting in perfectly with the 'indie' scene, stereotypically the band members themselves are gloomy and carry that slightly 'dark' image. Next, the fiery colour scheme which is highlighted as a result of the dark surroundings of the image creates the idea of fire or melting. When taking the orangey colour scheme to match the distortion of the photo itself, this could be portrayed as a 'warm' and welcoming image considering the darkness behind it. 

Something that I personally enjoy when taking a glance at this cover is the idea of feeling that the identities captured in the image have been hidden or are not even there at all. If I was to follow in similar footsteps to this album I would also be creating a sense of continuity as I have incorporated the idea of missing identity into our music video. Although, some may feel there is a lack of writing on the cover this is something I feel does work, but in contrast to this, when creating my own piece, I will aim to add a simplistic style of writing to publish the bands name and depending how busy the image is, album name too.  

Album Cover- Ideas

I came across the image above on weheartit.com, the image itself is surreal and interesting, matching our genre well. Having an element of explicit imagery (the naked torso's) adds interest and compliments our bands persona of being a little 'off the rails' and would appeal to our audience/target age range, almost rebelling against the conventional music genres and albums artworks. The use of the two deer head masks are inkeeping with the record as they relate to the characters we will be using in our music video. The video itself is an example od disjuncture and surrealism, with no obvious link to the lyrics of the song with this image also being an example of both of these. 

Above is a quick mock-up I created using photoshop displaying what kind of style of digi pack I would, ideally, want to make. The photograph itself would not be sourced from the internet but I will have taken one myself. To acheive the correct shot I will need to take many photographs in order to find one which displays the correct vibe. Iy the shot contains models I would prefer the poses to be natural and the 'costume' to be surreal creating a binary opposite of surreal and reality within the photograph. If, however, I do not use people in shot, I want to take a photograph of something completely everyday, perhaps an open fridge, supermarlet isle or plant for example. I would then add an abstract twist to the shot using photoshop, similar too James Blakes blurred face on his album cover.

< Here I have recreated the Vempire Weekends self titled album, again the photograph was sourced from the internet and I have just added some simple text, however I think the simplicity can be very effective. I am not particularly fond of this example but the idea is basically the same as the mock up above, although this time I have used Paint instead of Photoshop where very little accuracy is available.

Album Artwork Inspiration

I have chosen to use this Foals 'Antidotes' CD front cover as something that I may find inspirational throughout the process of creating my own digipack. When taking a first glance at this artwork it is something that strikes me as slightly unusual but in addition, simple yet affective which is a style I think I may be possibly aiming towards. The ever so simple sketch which is located central of the cover is amplified by the colourful mesh of colours 'rammed' into the mouth which adds a slightly odd feel to the cover all of a sudden. The simplistic 'handwritten' style of the band name and album itself is something I am very fond of.

Although this isn't an official album cover created by the 'Yeah Yeah Yeahs' this featured as the artwork on the single release of 'Zero'. Once again taking the simplistic idea and turning it into something slightly fascinating and out of the ordinary is what I enjoy about this work. Using a normal aspect such as a pair of lips and turning the image into an interesting focus with the addition of an eyeball which a pattern has also been incorporated to add to the abnormality a touch more. Relating this to my own genre of electronica is something that would work if I was to create something similar, as in relation, the Yeah Yeah Yeah's are a band which have previously created music with electronic features and styles. 

DIGIPACK- research

  
            I have selected these images of album covers above, as I think personally each show a similar style and overall feel that I would like to recreate for ym digipack and magazine adverisment. The similarities include their simplicity, colour of from and style of photograph used. Although the Xx album cover does not contain an image it does, however include a white 'X' cutout which fits in with the style of the other covers I have chosen to look at.  The simplicity of each cover works well as it inkeeps with the genre is each artist and the image they are creating, the use of a simple font accentuates the photographs used, contrasting with the colours used. The last album shows (James Blake) shows a similar style however is more edited the colours are edited so there is only blue used and the image of Blake has been altered to look blurred, this fits in with the style hes associated with his music videos linking the  package together.

      The artwork used for the Vampire Weekend album of the chandelier works really well, by not using an image of a model or band member is inkeeps with their musical genre and adds an air of mystery to the band. I feel that using houehold objects such as a kitchen utensils or a chair could be really effective also.